At one of our meetings that had been organized for us in Mariupol we met a guy that worked in the advertisement business. I thought of him while making this picture. He was really worried about the looks of the city and the enormous amount of randomly places billboards. ‘The city has been sold’ he said. ‘Capitalism does not have to be that ugly.’
He was pleading for less billboards. Less advertisement. Kind of special when that is the way you earn money. But he has a point.